My Internship At New York University - 1022 Words

Chris told me everything about his firm and his lifestyle there. I work in a financial advising firm that specializes in comprehensive financial planning for their clients. I majored in finance at New York University because I wanted to make a lot of money, and why not make a lot of money for others on the way. I am at my current job because of an internship I did in the summer before my senior year. It was my first internship in finance because I really did not know what I wanted to do in the field. Some of my friends wanted to be investment bankers or go into corporate finance, but that industry did not seem to interest me as much as it did for them. During my junior year, I interviewed for Merrill Lynch, and secured the internship. The summer was great and I was given an offer to return full-time as an analyst. I think they gave me an offer over others because I got close with many of the people above me. I networked extensively, trying to get coffee and chat with associates and a nalysts just to pick their brain and really get to know everyone. I always made time to chat with them because I knew that my supervisor would ask them about me; it was also a great time to learn from their experiences. I remember some of the other interns only communicated with analysts and associates about work. They didn’t take the time to develop a genuine relationship with them and I believe that is why I was chosen over some of them. My typical day as an analyst can beShow MoreRelatedEssay on Unpaid Internships: Pricy or Priceless?1618 Words   |  7 Pagestheir chances of getting their desired jobs. Internships provide valuable experience necessary for jobs and are an important part of the academic career. However, when it comes to internships, the issue of unpaid internships may be raised with opinions differing on the question of the benefits of such unpaid internships. Many people believe that since a salary does not cover the emerging costs, like living expenses and transportation, unpaid internships turn into a pricy experience that lay an evenRead MoreThe Implementation Of The Project Resource Plan1328 Words   |  6 Pages12 Week 1 Week 2 Week 3 Week 4 Resources Project Life Cycle Resource Load Profile CAP ECM SOA QA Consultant Total 20 Part VI: Evaluation Reflection on the internship In this chapter I reflect on the internship. Regarding my learning goals I shortly discuss my experiences; if I have achieved my goal, whether I experienced difficulties and what I think I have to improve. Learning goals Understanding how the business operates (The functioning and working conditionsRead MoreMy First Love Is Doing Business904 Words   |  4 PagesMy first love was doing business. With my family operating a restaurant when I was a child, I unconsciously learned how to run an operation and deal with customers within the business surroundings. It would be easy to trace its origins back to my mother, who was a restaurant manager, and while she definitely encouraged me, I had a natural drive to unlock the power of doing business, which gave me a lens through which to view the world around me. During the summer of my junior year in high schoolRead MoreAn Internship At Apg Asset Management After Graduating College893 Words   |  4 PagesMy decision to take a degree in Real Estate Finance and Investment was prompted during my internship at APG Asset Management after graduating college. I have always loved everything about the business and finance world and will fight hard to have a place i n it. Unlike most kids, it took real life work experience for me to know where I wanted to go in life. I was lucky enough to have an internship at an Asset Management firm the summer out of my undergrad. It was fascinating to me, working withRead MoreProfile Of The Conference And Event Center1114 Words   |  5 Pageslocation in downtown Niagara Falls, between the Seneca Niagara Casino Hotel and the entrance of the Niagara Falls State Park, ensures the versatility to create an event guests will love. The building itself is owned and governed by the State of New York. The building is 116,000 square feet of meeting and event space that can host a variety of activity. The Conference and Event Center of Niagara Falls is managed by Global Spectrum. Global Spectrum is headquartered in Philadelphia, PA and managesRead MoreThe Bell Jar, By Sylvia Plath1657 Words   |  7 Pagesreadings we were given to select from for our Midterm Assignment, I chose to conduct my initial psychosocial and diagnostic assessment on the character, Esther, from the semi-autobiographical novel â€Å"The Bell Jar†, by Sylvia Plath. 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For those who do not know much about GreekRead MoreStem Education : Science, Technology, Engineering, And Mathematics1220 Words   |  5 Pages being low, student debt, and admission for the lower class and minorities. The government should not have that responsibility to rate universities. In room for debate Michael Bastedo, an associate professor of education writes about how government ratings could have unintended consequences. Michael makes a valid observation; ratings put the pressure on upon university, therefore, students suffer with maintaining requirements they set up for them. In high school it was dreadful they had so much standardizedRead MoreQuang Vu Essay632 Words   |  3 PagesThis is the interview that I,Quang Vu, had with Mrs.Toussant on Octcber 17,2000. The interview was taken place on October 17,2000 at Southern University between Mrs.Toussant who is a nutritionist teaching at S.U and Quang Vu. Mrs.Toussant graduated with B.S from Southern University in May,1973.She passed the R.D examination in 1975 then moved to New York and worked at Saint Louis Medical Hospital.About one year later,she had worked at Simply Hospital in Washington D.C.Then she moved to Texas andRead MorePersonal Statement For Tisch School Of The Arts708 Words   |  3 Pagesacting school. I grew up in an artistic family. My parents were singers and musicians. I began acting in shows during elementary school. As an adult, I acted in community and regional theaters. I performed in Urdu and Punjabi languages. I grew up in culturally diverse household and community. This helped me go through different personal and societal experiences and enabled me to live out my own and other people s stories through my acting. Also, my collaborative nature, strong sense of imagination

Filipino Psychology - 3078 Words

Filipino psychology, or Sikolohiyang Pilipino, in Filipino, is defined as the psychology rooted on the experience, ideas, and cultural orientation of the Filipinos. It is regulated by the Pambansang Samahan sa Sikolohiyang Pilipino, (National Organization of Filipino Psychology), in English, which was established in 1975 by Virgilio Enriquez, regarded by many as the Father of Filipino Psychology. Four traditions Zeus Salazar (1985), a historian, identified four traditions upon which Philippine psychology is rooted: Academic Scientific Psychology or Akademiko-siyentipikal na Sikolohiya: Western Tradition: This follows the tradition of Wilhelm Wundt in 1876 and is essentially the American-oriented Western psychology being studied in†¦show more content†¦Katarungan: Loosely translated to justice, this actually refers to equity in giving rewards to a person. Kalayaan: Freedom and mobility. Ironically, this may clash with the less important value of pakikisama or pakikibagay (conformity). Approaches and methods Approaches, or lapit, and methods, or pamamaraan, in Filipino Psychology are different from that of Western Psychology. In Filipino Psychology, the subjects, or participants, called kalahok, are considered as equal in status to the researcher. The participants are included in the research as a group, and not as individuals - hence, an umpukan, or natural cluster, is required to serve as the participants, per se. The researcher is introduced to a natural cluster by a tulay (bridge), who is a part of the umpukan and is a well-respected man in the community. Some of the many approaches and methods used in Filipino Psychology are: Pakikipagkuwentuhan: In this method, the researcher engages in a story-telling with an umpukan. The researcher merely serves as the facilitator, while the kalahok or participants are the one who are to talk. The term kwento, from the Spanish word cuento, literally means to tell a story. Panunuluyan: In this method, the researcher stays in the home of his kalahok or participant while he conducts the research with consent by the host family, whose head serves as the tulay to an umpukan. The term tuloy, which is the root word of the term panunuluyan, literally means to goShow MoreRelatedFilipino Psychology: on Spirituality, Homosexuality, Psychopathology2302 Words   |  10 PagesOn Filipino Psychopathology Psychopathology is said to be the deviation of an individual’s behavior as compared to the norms of the society. It is classified into two—neurosis and psychosis. In a third world country like ours, it is a fact that poor people outnumber the rich ones, that’s why most Filipinos are prone to having problems, especially economic/financial ones. For some, these problems lead to emotional and psychological disturbances. 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Mejico (2004) concluded that, â€Å"it is in their own mother tongue that a person can truly express his innermost sentiments, ideas, perceptions, and attitudes.† Relating it to class discussions, most Filipino students find it easier to learn and understand if the teacherRead MoreFilipino Social Acceptance1784 Words   |  8 PagesKNOWLEDGE REGARDING FILIPINO VALUES AND ITS STUDIES: Felipe Landa Jocano is a Professor Emeritus at the Asian Center of the University of the Philippines and Executive Director of PUNLAD Research House, Inc. He has authored numerous books on various aspects of Filipino Society and Culture. Frank Lynch is an anthropologist who came to the Philippines and study Filipino values and the acceptance of this in the society , founder of Frank Lynch university. Robert Hennig- B.S. Psychology, 1974, UniversityRead MoreIntergenerational Cultural Dissonance2449 Words   |  10 PagesIt’s normal to want to challenge authority when growing up, because it helps young people to make their own decisions and become individuals. Teenagers rely on few close friends and the last people expected to be confidants are their parents. As a Filipino-American and a child of immigrant parents, the consequences of my rebellion are much more serious than for a child of American-born parents. My parents raised me as if I was growing up in the Philippines. The values and practices they had were completelyRead MoreFliptop Battle: the Modern Balagtasan4068 Words   |  17 Pageswords especially on Filipino people as shown on television, internet, radio, or even newspaper. Multimedia serves as a pathway for manifesting new ideas on preserving languages like the newly formed Filipino rhythmical poetry debate known as â€Å"Fliptop Battle† popularized through â€Å"Youtube†, a very popular video sharing Web site that lets anyone upload short videos for private or public viewing.4 Fliptop Battle is a rap battle league in the Philippines partake by young Filipino rappers or popularlyRead MoreThe Socio-Economic Factors Affecting the Decision of Ofw Family Members of Upv Students to Work Abroad6203 Words   |  25 PagesDecision of OFW Family Members of UPV-CAS Students to Work Abroad A Research Paper Submitted by: Anna ViktoriaBanay Camille May Savillo Submitted to: Prof. Karen Varona October 4, 2012 Abstract One reason for the increasing number of overseas Filipino workers (OFWs) is the search for better job opportunities abroad. However, this is not the only cause for the increase in the flow of human labor outside the country. Sociological factors also play a part in influencing the decision to migrate abroadRead MoreHistory of Philippine Trnslation in the Philippines6599 Words   |  27 Pagesretold in Spanish two legends in Panay 2. Fray Ignacio Francisco Alzina - summarized in Spanish two narrative poems in Boholano 1940 - There were six million people with Spanish speaking skills in the Philippines 1950 Census - stated that Filipinos who spoke Spanish as a first or second language made up only 6% of the population 1973 - Spanish ceased to be an official language 1987 – Spanish is a college requirement during Aquino’s administration 1990 - The census reported that the number hadRead MoreResearch Methodology On The Data Gathering Procedure1129 Words   |  5 Pagesdifferent classrooms particularly from University of the East Manila Senior High School students as long as it fits the scope and delimitations. 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Advertising and promotion in Coca-Cola Free Essays

string(50) " communicate with name and/or product or service\." Introduction Task 1 Q1. Explain the communication process that applies to advertising and promotion (P1) Advertising and promotion are an integral part of our social and economic systems. In our complex society, advertising has evolved into a vital communications system for both consumers and businesses. We will write a custom essay sample on Advertising and promotion in Coca-Cola or any similar topic only for you Order Now The ability of advertising and other promotional programmers are makes the target audience at the marketing level. Its makes the organization feedback to the market situation of goods and products which are newly come to the competitive market Advertising is the structured and composed, nonperson communication of information. It is usually paid for and usually persuasive, about products, services, or ideas. There are four important dimensions of advertising (communication, marketing, economic, and social) creates a clear concept about what advertising is and how it has evolved. The promotion is the process of commodities at newly introduce to the market, it also offer coupons, free samples, contests, or rebates on the purchase price. By offering added value, promotion accelerates sales. So it is a very effective tool for the new product at the market. It is often used in conjunction with advertising—to promote the promotion. The promotional planner should recognize the different effects various types of advertising messages might have on consumers and whether they are appropriate for the product or brand. The message is done by the (print, TV, radio, newspaper, direct marketing) and their cost implications might also occur at this process. Q2. Explain the organization of the advertising and promotions industry in the UK (P2) At the UK which of the organization are responsible for the advertising and promotion activities that’s organizations activities are as follows; EFSP The European Federation of Sales Promotion (EFSP) was founded in 1980. It is a forum for countries across Europe to meet, exchange ideas and work together. It also enhances the reputation and promotes the highest standards of the Sales Promotion industry in Europe. It maintains two main areas of activity are lobbying and annual awards. EACA The mission of the European Association of Communications Agencies (EACA) is to represent full-service advertising and media agencies and agency associations in Europe. The aim of EACA is to promote honest, effective advertising, high professional standards, and awareness of the contribution of advertising in a free market economy. It’s also work for encourage close co-operation between agencies, advertisers and media in European advertising bodies. European Federation of Sales Promotion (EFSP) The European Federation of Sales Promotion (EFSP) was founded in 1980, and changed its name to the Promotional Marketing Council of Europe in September 2002 when it became a part of EACA (the European Association of Communication Agencies). This organization deals with the sales Promotion in Europe. Promotional Marketing Council of Europe The PMC is an organization that represents the Sales Promotion industry across Europe including Clients, Agencies and Suppliers. Member countries are France, Spain, Portugal, UK, Germany, Belgium, Netherlands, Italy, Ireland and Austria and the membership of these organizations accounts for an estimated 80 % of the sales promotion business in those countries. Q3. Explain what problems advertising companies are facing currently and how they can solve them (M1) Today’s advertising companies face several problems which are deals with the new business process, adapting to web/interactive marketing, cash flow, the slow economy, shrinking client budgets, finding qualified employees, obtaining larger clients and shrinking profit margins. The main problems are as follows; Complexity for the run new company. Accumulate the budget support for the activities of the company. Complexity for the new promotion and campaign activities. Find the proper employee and to maintain them. Reach to the new clients and accumulate them for the new products. Generate new ideas for the new advertisement of new products. Proper media support for the advertisement and promotion. Q4. Explain the role of advertising in an integrated promotional strategy for Coca-Cola Enterprise Ltd (P5). Advertising really plays a big role in Coca-Cola’s success. Its advertising has been rather pervasive, as one of Woodruff’s stated goals was to ensure that everyone on Earth drank Coca-Cola as their preferred beverage. Advertising for Coca-Cola is now almost everywhere, especially in southern areas of North America, such as Atlanta, where Coca-Cola was born. The most popular words in the world in 20th contrary are: God, she and Coca-Cola. After the highest popularization of word – â€Å"OK†, the second one is â€Å"Coca-Cola†. 98% of the people know â€Å"Coca-Cola†. That’s the result of Coca-Cola spending 6 hundred million dollar on promotions. There are five main ways of promoting the brand – Coca-Cola. The first one is traditional advertising, like showing advertisements on TV or posters. The second one is the sponsoring of sport events. The third one is online promotion. The fourth one is selling Coca-Cola’s collections. The fifth one is local promotion held by bottlers or retailers. Although the main advertisements in every country still follow this strategy, especially using the local stars to attract young customers, Coca-cola begun to use computer technology to make cartoon images which matches local culture or just funny. Q5. Explain branding and how it is used to strengthen a company like Coca-Cola (P6). Branding is the building of trust with employees, customers and stakeholders. In marketing terms, the definition of branding is the sum total of a company’s value, including products, services, people, advertising, positioning and culture. Brands give potential clients a firm idea of what they are buying before they buy it, making the purchasing decision easier. Customers trust strong brands because they know what to expect. The most important reason is that it can help increase the sales of Coca-Cola. This means that when need to increase prices then the target audience will be accepting of price increase. Branding also encourages confidence and trust in product/service. Brandings introduce new products at the newly face at the market level also its increase the customers attraction for the new products at the market. It should reflect – through the use of logo, name stripling – brand values. It should clearly communicate with name and/or product or service. You read "Advertising and promotion in Coca-Cola" in category "Essay examples" The Coca-Cola follows this for its branding such the logo and the color combination of logo. The identity should be applied consistently across all media – for example its color and its positioning on a page or screen should remain familiar across all marketing material. If consider partnering with other companies, ensure that the brand and brand identity reflect theirs and vice versa. Q6. Demonstrate your creative thinking regarding Coca-Cola branding and its popularity in the UK market (D3). Coke’s branding strategies had to go beyond brand positioning and associations. To ensure that customers had formed a harmonious relationship with the brand, the objective of brand resonance had to be achieved. Coca- Cola is a already brand product at the world wide. But for the increase of its popularity at the UK market this company may takes several initiatives for its new advertisement and promotion activities. Coca-Cola needs the new branding approach for the target market, its needs different promotion activities for the all levels of customers. It takes the approach for the all level of market demand for the familiarity of its. For complete this work Coca-Cola needs the price promotion. Also Coca-Cola needs new steps for the promotion activities at the different level of customers. New campaign programme are set for introduce different flavor of Coca-Col. Task 2 Q7. Asses how promotion is regulated in the UK (P3) The UK marketing industry recognized the need for trust in advertising when it setup the advertising self-regulatory system for non-broadcast advertising in 1961. Since then, the UK’s system of self-regulation has helped to ensure advertising remains responsible: honest advertising helps to keep customers coming back. The 11th edition of the British Code of Advertising and Sales Promotion came into force on 4 March 2003. The purpose of the Code is to maintain, in the best and most flexible way possible, the integrity of marketing communications in the interests of both the consumer and the trade. Advertising in the UK is controlled through a combination of codes of practice and legislation. There are two advertising codes – which are created, monitored and revised by two committees. These are the Committee of Advertising Practice (CAP) and the Broadcast Committee of Advertising Practice (BCAP). The CAP Code deals with the non-broadcast advertising, sales promotion and direct marketing. The BCAP deals with the rules for broadcast advertising. These are enforced where necessary by the Advertising Standards Authority (ASA). Since 28 February 2011, Broadcasting regulations rules have been relaxed to allow product placement – ie paying to have a product or service included or referred to – in selected types of TV broadcasts. This includes: films series made for TV or other audiovisual media services – eg video on demand sports programmes light entertainment shows However, product placement isn’t allowed for certain types of goods, and it’s banned completely in all children’s, news, current affairs, consumer affairs and religious programming. Q8. Examine current trends in advertising and promotion among soft drink advertisers in the UK and explain the impact of ICT on advertising and promotion industries (P4) Soft drink is one of the most important product categories in the delivered wholesale and cash and carry markets. It contributes more than ?1billion of sales per year through independent retail, catering and on-premise outlets. It is a category maintaining momentum through creative marketing and promotions, new product developments and fresh packaging formats. The current trends in advertising and promotion activities which are going at the UK market that’s depends on the following reasons; Encourage excessive consumption of food or drink products. Encourage the purchase of food or soft drinks by inappropriately using licensed characters, celebrities or promotional offers in ads intended for children. Encourage the new generation to the soft drink. Promote consumption of different kinds of soft drinks promotional offer. The advertising of different flavor of soft drink at the different level of customers. The ideas of new advertisement programme which takes by the different advertisement companies. The impact of ICT on advertising and promotion are as follows; Now a day’s advertisement is done by the different ICT programmes such as by the broadcast, by internet. But the misuse of this there is several impacts is going on the product advertisement. There are some impact is create for the change of ICT use at the advertisement. For the revulsion of use ICT at the advertisement and promotion activities are create new dimension at this sector. Q9. Review the creative aspect of Coca-Cola advertisement (P7) Coca-Cola’s promotion has had a significant impact on American advertising and its overall culture. It is even (erroneously) credited with the invention of the US traditional Santa Clause image. Anyway, Coca Cola advertising history demonstrates how the marketing science has been developing over time. Below there is a visual tour into the company print advertising. 1890 – Drink Coca Cola Coca-Cola first print ad was published in 1895 featuring a young Bostonian actress named Hilda Clark who was the company spokesperson. Coca-Cola Revives and Sustains It satisfies the thirsty and helps the weary. Take one glass of Coca Cola when weary with shopping. 1950 – Be refreshed! â€Å"Be refreshed! Pause for Coke! Only Coca-Cola gives you the cheerful lift that’s bright and lively†¦ the cold crisp taste that deeply satisfies! No wonder Coke refreshes you the best!† â€Å"Spending the day on the waterYou’ll really welcome the cold crisp taste of Coca-Cola that so deeply satisfies†¦ the cheerful lift that’s bright and lovely. No wonder Coke is the real refreshment†¦ anytime†¦ anywhere† 1960 – Things Go Better with Coke The â€Å"Things Go Better with Coke† campaign was adapted to the youth market by using catchy colors and fashionable concepts. 1970 – During the mid-1970s, the political uncertainty in the United States determined Coca-Cola advertising campaign. As the nation questioned its direction, Coca-Cola reminded Americans of their country’s positive values in the â€Å"Look Up, America† campaign. 1976 – Coke Adds Life In May 1976, The Coca-Cola Company introduced a new campaign, presenting the brand as the soft drink for all occasions. Aimed at the young and young-at-heart, the new campaign, â€Å"Coke Adds Life to †¦,† was designed to show viewers that Coca-Cola added simple enjoyment to life. 1982 – Coke is it! In early 1982, Coca-Cola launched a new ad campaign, â€Å"Coke Is It!† The direct, positive statement was meant to appeal to the forthright mood of Americans in the 1980s. â€Å"Coke Is It!† represented the new taste and concept. The public, however, demanded the return of the traditional drink, so the campaign turned out to be fiasco. 1993 – Always Coca Cola In 1993, The Coca-Cola Company made a dramatic shift in its advertising by introducing the memorable â€Å"Always Coca-Cola† campaign, by Creative Artists Agency and later Edge Creative. Animated polar bear became one of the most popular symbols of Coca-Cola. 2002 – The Coke Side of Life Q10. Use critical reflection to evaluate your work, justify your findings and make valid conclusions (D1). This work is conduct with the advertisement and promotion of the new products which are introduced at the new business world. At this work mainly reflect with the advertisement and promotion activities of the Coca-Cola Company. The major findings of this work are the process and procedure which are takes for the promotion activities by the Coca-Cola. Also at this work discuss about the regulation for the advertising authorities and how these authority evaluate this. There are discussing about the new techniques for the promotion of the new products at the market. However, with the turn of the millennium, while Coke’s international sales were doing well it was facing some new challenges – especially in its largest market of UK. Q11. Examine ways of working with advertising agencies (P8) Companies work hard to ensure they provide premier goods and services to their markets. Small to mid-sized businesses use advertising agencies to help them relay their messages to the public. Though outsourcing means using the services of a separate entity, it is important to foster good relations with them so the relationship becomes mutually beneficial. Be flexible Know where you want to be, but be flexible in getting there. Remember why you sought the help of an advertising agency in the first place. Don’t assume you have all the answers. It’s technical There is a science behind advertising. How colors collaborate, words work with pictures, etc. contributes to the effectiveness of advertising. Understand you may desire a certain look, but advertising agencies hold the expertise; they know how best to advertise for your company. Have one liaison You may be accustomed to discussing business matters with several people or a board. When it comes to advertising, people host different opinions making it difficult to arrive at a final decision. Advertising agencies recommend appointing one person to work with them directly. This eliminates conflicting views that discourage agencies from working with you further. Know your customers Successful businesses sometimes assume they know their customers because their products/services sell very well. This is a common mistake. Advertising agencies may suggest conducting market research to understand how to reach your customers. This will cost more, but will be advantageous to your advertising campaign as a whole. Q12. Communicate with any advertising agencies and present your findings (that you have learnt for Q11) in a suitable format (M3). Communicate with advertising agencies at first look after the goods and service of the company also know about the process for the advertisement of the product. For the proper communication know about the technical aspects and the product promotion aspects and details description of the market valuation of the product response is needed. When inform about the choice of the customers then the product advertising is done carefully also select the level of the customer who needs the product. At the time of campaigning of product advertisement then choose the location for proper advertisement also needs the proper process for the campaigning of product with the product value description. Task 3 Q13. Explain primary techniques of below-the-line promotion and how they are used in an integrated promotional strategy for Coca-Cola Enterprise Ltd or any business in the UK (P9). The terms â€Å"below the line† promotion or communications, refers to forms of non-media communication, even non-media advertising. Below the line promotions are becoming increasingly important within the communications mix of many companies, not only those involved in FMCG products, but also for industrial goods. Below the Line uses less conventional methods than the usual specific channels of advertising to promote products, services, etc. than Above the Line strategies. These may include activities such as direct mail, public relations and sales promotions for which a fee is agreed upon and charged up front. Below the line advertising typically focuses on direct means of communication, most commonly direct mail and e-mail, often using highly targeted lists of names to maximize response rates. Another interesting and very effective BTL is Ssop Intercept. Trained sales personnel, often young women, are deployed at Retail Stores, near the shelves of targeted products. These young women convince customers visiting these shelves about the better aspects of their brand compared with others. This is ideal for new launches as it generates trials, which if successful result in repeat sales. Coca Cola Great Britain (CCGB) is responsible for marketing Coca Cola products within UK. There are over 100 products within UK. One of their responsibilities is developing new brands and extending existing brands. The sustainable growth of the Coca-Cola system depends on the ability to work effectively together through collaboration, mutual support and shared goals. The system strengths lies in coca cola routes-to-market and our ability to help the customers grow their businesses, continually enhancing the value of brands to both customers and consumers. In order to continually grow business of Coca Cola Company needs to be increasingly efficient in use of resources. Below-the-line promotions are becoming increasingly important within the communications mix of many companies, not only those involved in individual products, but also for industrial goods. Q14. Select and/or design appropriate methods/techniques for the Coca-Cola Enterprise to boost their sales and meet strategic targets by 2012 (M2). The integrated management system of the Coca-Cola business for meet the strategies goal for 2012 is— The Coca-Cola Management System (TCCMS) is the new management system for achieve the target by the company. This system aligns with the internationally recognized requirements for quality, environment, health and safety, and food safety. In 2010, the Coca-Cola system will begin to transition to ISO standards for all Management System requirements previously covered by TCCMS. †¢ Quality: Coca-Cola management procedures ensure that we maintain high-quality standards. Ten facilities earned TCCMS certification in North America and all of production facilities in Europe are ISO 9001 certified. †¢ Environment: All of European production facilities are ISO 14001 certified, and 17 facilities in North America achieved TCCMS certification in 2008. †¢ Health and safety: Currently, 18 of European facilities are ISO 18001 certified and 17 facilities in North America are TCCMS certified. †¢ Food safety: Six of European production facilities are ISO 22000 certified and plan to certify six more in 2009 also certify 23 U.S. production facilities in 2009. Q15. Evaluate other techniques used in below-the-line promotion for Coca-Cola Enterprise L td or any other business in the UK (P10). The Coca-Cola company is not a new company to achieve the below-the-line promotion which are target by the company. The Coca-Cola Company’s marketing department is accountable for the brand development, maintenance and positioning of all of the Coca-Cola Company’s brands. They focus on all above-the-line marketing and national promotions for trade and end consumers through the appropriate media channels and brand activation. Coca-Cola Company focuses on understanding the market, and is primarily responsible for brand research, consumer research, and pricing studies. By maximizing the potential of brands, developing innovative new brands and introducing Coca-Cola’s international brands into UK, they ensure that our products are the first choice of consumers. Green contest- Coca Cola has launched a green contest that is aimed at promoting environmental sustainability. Coca Cola Wonder of the World Promotion- Allowed consumers to get the opportunity to win a dream vacation to destinations such as Paris, Hollywood, New York, Singapore and Cairo. The promotion sparked an interest within the public who avidly collected their Coca Cola caps. All the promotional tactics of Coca cola aim to shape the culture of the population to think that drinking Coca Cola is the way of life. Q16. As a senior manager of Coca-Cola Enterprise Ltd. how would you carry out responsibilities for managing and organizing advertising and promotion activities to meet its strategic target (D2)? Completing the target of market demand at the Coca-Cola Enterprise Ltd. Takes the following steps for advertising and promotion activities; New campaign activities at the all market level and for all customers. New advertisement takes for the all levels of customers. Takes different types of new variation of product introduce at the market with new advertisement and promotion activities. Regular monitoring the advertisement and promotion activities at the market level. Ensure the customer about the new thematic promotion and products potentialities. Task 4 Q17. Follow an appropriate process for the formulation of a budget for an integrated promotional strategy (P11). The marketing plan then, is a dynamic document which focuses on bringing marketing strategies to life, serving as a roadmap for carrying out marketing activities and implementing marketing strategies. It is a multi-step process, which considers the following: Formulating a strategy of company or division and making sure that appropriate linkages are made between company strategy and marketing activity planning. Analyzing the environment within which you do business to make sure the marketplace, the industry, competitors, and other influences. Carrying out market profiling, enabling you to identify market segment, target customer types, and overall demand. Additionally, analysis of the industry and competitors, coupled with analysis of customer types, enables the creation of demand possibilities and the resulting forecasts. The marketing mix, which considers a combination of activities which come together harmoniously, in bringing the product to market and sustaining it while in the market. Budgeting of marketing programs so that the appropriate sales goals and corporate strategies can be attained. Q18. Carry out the development of a promotional plan for Coca-Cola Enterprise Ltd. or any business in the UK (P12). Sampling-if objective is to trial the product then sampling is an effective sales promotion method. Usually sampling is involved with low value products and products having highly visible features of benefits. Couponing-it is one of the oldest sales promotion strategies and sometimes couponing makes the product problematic by cheapening your brand name. Coupon is mainly used for attracting new customers as well as to increase instant sales with price reduction of a product. Loyalty schemes- It is basically a point based system, where each customer gets some points on each purchase and later he can use these points on buying the same products or other products at a reduced price. To many marketers, loyalty schemes are also known as-frequent purchasing scheme. Packaging- many marketers does no pay much attention to the quality of packaging, because they simply do not understand the psychological and brand image aspects of packaging. An attractive and innovative packaging can work like a salient sales man-packaging does the hooking function to buyers. A well-packaged product carries not only the brand values but also create an emotional link to your prospects. Not that it is only important for packaging to be eye-catching, aesthetic, but it needs to protect the product inside with proper manner. Q19. Plan the integration of promotional techniques into the promotional strategy for Coca-Cola Enterprise Ltd. or any business in the UK (P13). A typical sales promotion budget covers almost 70% of the total consumer sales promotional budget. It is also considered as a brand differentiator by many big players like Coca-Cola. For Coca-cola business experts and academics, sales promotion is regarded as typical marketing techniques that add value to a product in order to achieve specific marketing goals. The primary purpose of promotion strategy is to induce the consumers to make a quick buying-decision in order to create increases sales. Integration of promotion is to offer customers to take chance of winning a prize or offering some extra products with the same price. Sales promotion and marketing are inter-related but not have the similar purpose. The Coca-Cola company takes different promotions activities such as at the world cup football occurring time also at the summer season the takes different promotions activities for achieve the new customers and evaluate their products computations. It is advertising which makes a platform for sales promotion where customers can see the direct added value of buying your product. On the other hand, advertising is an intangible promotion of products to send the marketing message to the customer-base. Q20. Use appropriate technique for measuring campaign effectiveness (P14). It is essential to pretest advertisements to see how effective they actually are in influencing consumers. An ad may have to be redesigned if it is found not be to be as effective as targeted. Developing an advertising program entails several steps: Identifying the target audience- Market reports can be bought that investigate the media habits of consumers of different products and/or the segments that the firm has chosen to target. Determining appropriate advertising objectives- the objectives might include awareness, trial, repurchase, inducing consumers to switch from another brand, or developing a preference for the brand. Settling on an advertising budget. Designing the advertisements- Numerous media are available for the advertiser to choose from. References: Business Knowledge Center. The Marketing Concept. www.netmba.comAccessed September 2004. Chang, T.L. (1995), â€Å"Formulating adaptation marketing strategies in a global industry†, International Marketing Review International Olympic Committee – Organization – Facts and Figures. Retrieved on January 13, 2007 Lynch, R (1997), corporate strategy, Pitman Publishing, Great Britain. Ruth, J.A. Simonin, B.L. 2003. Brought to you by brand A and brand B. Journal of Advertising www.coke.com.au/about_advert.asp How to cite Advertising and promotion in Coca-Cola, Essay examples